Cold email still works — most of it is just badly targeted

The complaint you hear most about cold email is that it doesn't work anymore — inboxes are too full, spam filters are too aggressive, everyone's tired of it. The data doesn't really back that up. What's changed is the cost of sending badly.

A generic template sent to a broad list used to get a reply just from sheer volume. That stopped working when everyone started doing it. What still works is the same thing that always worked: a specific reason this particular person, at this particular company, would care.

That's the whole bet behind a tool like Talyro — spend the effort on finding the right handful of people and saying one real thing about their situation, rather than reaching more people with less to say to each of them.